Facebook Ads

Facebook Retargeting

My favorite way to utilize Facebook ads is to remarket to people that have already been to my website. That means they could have come to my website from Google AdWords, a website search or typed in my domain name from my business card. I then re-target them for the next 30 days to remind them to either make the purchase or give me a phone call, whatever transaction you hope them to make.

Facebook ad trust signals

One great feature of advertising on Facebook is that you can also target people that have already liked your Facebook page and their friends to generate more repeat business as well as show new customers that their friends are doing business with you. Websites and online marketing can sometimes be very impersonal so it becomes hard to trust the business but when we see that our friends trust and like the business we are more likely to also trust that business.

These are just some of the many ways that you can use Facebook advertising to grow your business. Please feel free to call me anytime to discuss how your business can benefit from advertising on Facebook.